Ascenso Tyres has appointed Olivier Hubrecht as President Global OEM. Ascenso Tyres started its operations in February 2020, and within 3 years of its inception, has made its mark in the global market by becoming the fastest-growing off-highway tire brand. It is a tire brand owned and promoted by Mahansaria Tyres Private Limited (MTPL). Ascenso caters to the needs of the following key global segments: Agriculture, Industrial & Construction, Earth Mover, Material Handling, and Agro-Forestry in over 90 countries across the globe. The company plans to further extend its OEM business and thus focus on the OEM customers by leveraging the expertise of Olivier Hubrecht. An entire global team has been established under Olivier’s leadership to ensure seamless sales services to the OEMs and enhance their overall experience with Ascenso Tyres.

“I have been impressed with the strong growth of Ascenso in a period of only 3 years and I am happy to join the company to strengthen their efforts towards the OEMs. Ascenso Tyres can supply the OEMs in North America and Europe Just-in-Time (JIT) through their own distribution companies and with the possibility of full assembly service”, says Olivier Hubrecht.

Olivier’s experience includes executive positions across the globe after having spent the last 5 years with Yokohama OHT and prior to that almost 17 years with Camso.

About Ascenso Tires North America:

Ascenso Tires North America is a subsidiary of Mahansaria Tyres Private Limited (MTPL) offering Ascenso truck, agricultural, industrial & construction, and OTR tires in both container direct and warehouse programs. The company also distributes Westlake commercial truck, ST tires, and Sunrise/SSWL commercial truck wheels.

About Mahansaria Tyres Private Limited (MTPL):

Mahansaria Tyres Private Limited is a leading Indian manufacturer of Agriculture, construction, and off-road tires under the brand ASCENSO.  It is the third such venture by the renowned Mahansaria Family. In their journey of more than three decades, they have built two leading off-highway tire brands with global footprints.