Tyres International to be known as Ascenso Tires North America
Effective December 19, 2022, Tyres International, a Mahansaria Tyres Private Limited (MTPL) subsidiary, will be operating under the trade name Ascenso Tires North America. Since its acquisition by MTPL in 2021, Tyres International has been the exclusive importer of the Ascenso brand to the US and Canada. Moving to Ascenso Tires North America trade name reflects the company’s growth in the last two years since the tie up with Mahansaria Tyres Private Limited and its strategic plan and investment to become a leading tire manufacturer.
Mahansaria Tyres Private Limited acquired Tyres International to efficiently bring Ascenso’s innovative and extensive product range of tires to their customers in North America. Ascenso provides premier tires for the following key global segments: Agriculture, Industrial & Construction, Earth Mover, Material Handling and Forestry. They have added more than 350 tire sizes to their portfolio over the last year, offering a wide range of tires across the applications and customizing solutions to suit specific customer requirements or applications.
Mr. Yogesh Mahansaria, Founder of MTPL, says, “Since the acquisition, synergies between both the companies worked well and helped both the companies to grow rapidly. While MTPL has benefited from the distribution expertise & US tyre market presence of Tyres International, on the other hand, the Tyres International customers have got an opportunity and assurance as they could get direct quality products supplied from the manufacturer (MTPL). For the last two years, Ascenso has been one of the fastest-growing tyre brands across the world. This will certainly help the newly announced Ascenso Tires North America to further strengthen Tyres International’s position in the US and Canadian markets.”
Tyres International and the Mahansaria family have strengthened their 21-year relationship through the acquisition. “We are excited to continue our partnership with Mahansaria Tyres Private Limited and the Mahansaria family,” says President Marty Bezbatchenko. “We are two family-owned businesses, combining our 35+ years of experience to create an effective distribution network and increase success for our customers.”
Ascenso Tires North America offers several programs to distribute tires to their customers effectively. These programs include factory direct containers, Less-than-load (LTL), and Trailer Load (TL) shipments. Tyres International will continue its long-standing relationship with ZC Rubber distributing Westlake commercial truck, bus, and trailer tires as well as Sunrise steel truck, aluminum truck, and trailer wheels.
About Ascenso Tires North America, formerly known as Tyres International:
Ascenso Tires North America is headquartered in Stow, Ohio and currently has three warehouses located in Ohio, Georgia, and Nevada. They supply the North American market with agriculture, industrial/construction, multipurpose OTR tires, truck and bus tires, and truck wheels at factory-direct pricing in both container direct and warehouse programs. Ascenso Tires North America through Tyres International has over 50 years of importing experience in the tire industry.
About Mahansaria Tyres Private Limited (MTPL):
MTPL is a company owned and promoted by the renowned Mahansaria Family, consisting of Father, Mr. Ashok Mahansaria and Son, Mr. Yogesh Mahansaria. MTPL has set up a greenfield Off-Highway Tire Manufacturing plant (tires used in agriculture and construction machinery) with an investment in excess of US$ 110 million. The 127-acre manufacturing facility is located in Gujarat, India, and commenced production in September 2020. Currently, the Ascenso brand of tires is available in over 45 countries around the world. The Mahansaria family has more than 30 years of experience in the tire industry. During this period, they have built two industry-leading Off-Highway Tire businesses, with MTPL being their third venture.
